tag:blogger.com,1999:blog-7555550068926176458Mon, 02 Feb 2009 19:18:46 +0000A LASIK Web Marketing guide for Visx Users - Developed, Maintained and Updated by Page 1 Solutions.http://www.lasikwebmarketing.com/noreply@blogger.com (Troy Dunn)Blogger74125tag:blogger.com,1999:blog-7555550068926176458.post-2783824784466040218Tue, 20 Jan 2009 15:20:00 +00002009-01-20T08:36:30.667-07:00The Internet is increasing expanding to be about more than just information. More and more, the Web is now becoming a relationship building tool. Ophthalmology practices and doctors, and really and business or individual, will build a reputation online. That reputation may be positive, negative, or anonymous. If your practice does nothing to promote itself online in the social networking realm, http://www.lasikwebmarketing.com/2009/01/social-networking.htmlnoreply@blogger.com (Jonathan Fashbaugh)0tag:blogger.com,1999:blog-7555550068926176458.post-8106549910767694870Thu, 28 Aug 2008 16:07:00 +00002008-08-28T10:10:59.975-06:00Many LASIK surgeons are interested getting their websites to show up on the top of Google and Yahoo for important search phrases. Only a few will succeed. The question is, should you do it yourself or hire a search engine optimization expert who specializes in LASIK website marketing. Here are a few things to consider when evaluating that question: Time vs. Expertise. Search engine http://www.lasikwebmarketing.com/2008/08/do-it-yourself-seo.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-4395425078486503733Fri, 22 Aug 2008 16:02:00 +00002008-08-22T10:04:34.108-06:00So you've got your LASIK website up and you want to get it registered on the search engines. There are literally thousands of search engines and directories where you can submit your site. A successful search engine optimization program will get you listed in as many of these as possible. However, if you are a do-it-yourself kind of person, here are a few of the big ones: The Open Directory -http://www.lasikwebmarketing.com/2008/08/search-engine-registration-for.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-1696916644287910418Fri, 01 Aug 2008 18:12:00 +00002008-08-01T12:13:22.607-06:00Many ophthalmologists are now familiar with the two major pay per click options - Google AdWords and Yahoo Search Marketing. There are others, but these are the two most important ones. If your practice is using (or considering using Pay Per Click - PPC), you should start here. The way that I look at PPC is that it is great for a limited time focused on a specific campaign such as the recent http://www.lasikwebmarketing.com/2008/08/pay-per-click-search-engines.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-7730186380433410156Thu, 24 Jul 2008 15:57:00 +00002008-07-24T10:01:47.718-06:00Almost every day I come across beautiful LASIK websites with rich, well-written content, but they overlook some mighty important things and therefore fall short of their potential to generate new patients. Since people who are searching on the Internet for a LASIK surgeon proceed in a "scan mode" until a website can draw their attention into more of a "reading mode," it is vital that your http://www.lasikwebmarketing.com/2008/07/importance-of-prominent-contact.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-6070282384314654722Wed, 16 Jul 2008 22:16:00 +00002008-07-16T16:24:49.785-06:00According to a recent report from Iconoculture and AMO, these are the values that drive people in deciding to get LASIK: Entitlement: They feel like they deserve LASIK. Confidence, Vanity, Self-Esteem: Patients feel that they'll feel better and look better/younger when they get LASIK. Responsibility: Patients with kids feel that it's their responsibility to improve their kids' vision. http://www.lasikwebmarketing.com/2008/07/values-that-drive-decision-to-get-lasik.htmlnoreply@blogger.com (Jonathan Fashbaugh)0tag:blogger.com,1999:blog-7555550068926176458.post-7234937773770547152Thu, 26 Jun 2008 20:09:00 +00002008-06-26T14:36:53.873-06:00Those of you who are actively promoting your practice’s LASIK website on the web are probably aware of your Page Rank. If you have downloaded the Google Tool Bar, you can see the Page Rank of every website you visit. Page Rank (or PR) is Google's way of telling you its perception of the relative value of a given website on a scale of 0 - 10. The more websites (especially more credible websiteshttp://www.lasikwebmarketing.com/2008/06/googles-page-rank.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-5310732732722333840Thu, 19 Jun 2008 20:50:00 +00002008-06-19T14:52:23.170-06:00Who has the time or wants to give a lot of personal information through a long and tedious contact form? Not many people do. The solution? A mini-contact form! By creating a call to action that appears on almost every page of a LASIK website, it is appealing even to the most cautious consumer and can even be extremely professional. There are several styles or layouts one can choose for a http://www.lasikwebmarketing.com/2008/06/mini-contact-forms-can-yield-major.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-2884887207152772651Wed, 11 Jun 2008 21:23:00 +00002008-06-11T15:25:08.450-06:00The major search engines today rely on incoming links as a major part of their algorithms in determining the credibility and ranking of websites in the free search results. Accordingly, it is essential for you to develop as many incoming links as possible. Following are a few things you should do: Make sure all of your listings with professional societies include a link to your website. The http://www.lasikwebmarketing.com/2008/06/link-building.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-7043813890375937069Thu, 29 May 2008 17:23:00 +00002008-05-29T11:32:28.880-06:00If your practice wants to generate LASIK patients through the search engines, which search engine is the best? The answer is you need to do well on both Google and Yahoo to be successful with your practice’s internet marketing. In fact, you shouldn't stop with Google and Yahoo. MSN is a strong third choice and there are many other second and third tier search engines that also generate a lot http://www.lasikwebmarketing.com/2008/05/google-vs-yahoo.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-3754046718925649528Wed, 14 May 2008 19:33:00 +00002008-05-14T13:41:35.437-06:00Many LASIK practices make the mistake of pulling back on their marketing budgets when the economy turns sour. Especially where web marketing is concerned, a down economy is precisely the time to increase your spending. You have to fight harder for the leads on the web because there are fewer of them. You will still turn a profit - again, especially where web marketing is concerned, because you http://www.lasikwebmarketing.com/2008/05/web-marketing-in-down-economy.htmlnoreply@blogger.com (Jonathan Fashbaugh)2tag:blogger.com,1999:blog-7555550068926176458.post-121418881420847497Thu, 08 May 2008 20:55:00 +00002008-05-14T13:48:05.178-06:00Search engine optimization is the foundation for a successful web marketing strategy. Some ophthalmologists make the mistake of thinking that if they're doing search engine marketing, then they should be raking in patients from the Internet by the bunches. This can be true for some surgeons, depending on their market, the competition and the website itself, but more often than not, search http://www.lasikwebmarketing.com/2008/05/search-engine-optimization-is.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-8156937015875059172Wed, 30 Apr 2008 16:26:00 +00002008-04-30T10:27:16.566-06:00SEO is a foundation. If the site is well optimized, it will do well. However, in today's competitive search engine world, good optimization may not be enough. You also need regular content updates, lots of deep content, and lots of links coming into your website. How do you know how many links your website has compared to your competition? There are link popularity tools that can help with http://www.lasikwebmarketing.com/2008/04/link-popularity.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-940834630886040079Wed, 16 Apr 2008 16:43:00 +00002008-04-16T10:46:02.824-06:00The answer is - it varies. Each search engine is different. And the answer varies on a case-by-case basis, so we can only speak in generalities. Of the major search engines - Google, Yahoo and MSN -Yahoo and MSN tend to index new sites a lot faster than Google, but that is not always the case. On the other hand, if you add a well-optimized page (say for a new type of procedure or service) to http://www.lasikwebmarketing.com/2008/04/how-long-does-it-take-to-get-good.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-1447187347435307650Wed, 09 Apr 2008 21:45:00 +00002008-04-09T15:46:56.803-06:00It may sound silly, writing on a blog about the importance of updating a blog, but keeping fresh, new content flowing can significantly increase exposure and search engine results. There are many variables concerning how well a blog will function. One of the main idiosyncrasies is the frequency of updates. But, along with quantity, quality must be provided as well. A LASIK website’s visitor http://www.lasikwebmarketing.com/2008/04/importance-of-frequently-updating-blogs.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-1190433694964241012Wed, 26 Mar 2008 21:27:00 +00002008-03-26T15:28:36.743-06:00Does your practice consistently bring in potential patients through your website? What percentage of these leads are actually converted into clients? If you think that there is room for improvement in this area, maybe your practice should consider implementing a database-driven software program to help augment this conversion percentage. Page 1 Solutions offers a client relationship management http://www.lasikwebmarketing.com/2008/03/online-inquiry-management.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-7502655532973726827Wed, 19 Mar 2008 20:03:00 +00002008-03-19T14:05:56.592-06:00If you are frustrated by the search engine optimization process, don't be. It is a process and it takes time and consistent effort. Your practice can have one of the dominant LASIK websites on the search engines in your market if you invest the time - or hire a website marketing firm with the necessary expertise and resources - to make a consistent effort over time to get the results you want. http://www.lasikwebmarketing.com/2008/03/i-tried-search-engine-optimization-and.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-1239004778377513662Fri, 14 Mar 2008 15:02:00 +00002008-03-14T09:04:38.519-06:00Recently, Google filed a patent to protect the search engine's technology. As patents are public record, this technology was finally unveiled to the search engine community. We learned a few valuable pieces of information about the inner workings of this search engine giant. One piece was somewhat surprising. In United States Patent Application 20050071741, Google made apparent its efforts tohttp://www.lasikwebmarketing.com/2008/03/domain-renewal-commitment-easy-google.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-601029746391549583Wed, 27 Feb 2008 20:31:00 +00002008-02-27T13:31:30.640-07:00Is your practice's LASIK website just about you?  "Well of course it's about me.  It's my website, isn't it?"  is a common response.  True, your website is about you and it is about your practice, but your knowledge and skills exist for the benefit of your patients.   If you want your website to really perform, go the extra mile to ensure your website makes your potential patients feel like the http://www.lasikwebmarketing.com/2008/02/websites-it-not-just-about-you.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-3536788912384518317Fri, 15 Feb 2008 15:45:00 +00002008-02-15T08:46:51.667-07:00In the movie True Stories, David Byrne from the Talking Heads plays himself exploring the eccentricities of a fictions small town in middle Texas. At the beginning of the movie Byrne says that it is exciting to get or go someplace new. But after a while, he says, the newness fades and the intricate details die away. People stop noticing all the things that made it exciting in the first place. http://www.lasikwebmarketing.com/2008/02/importance-of-paying-attention.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-9047592514159035911Wed, 06 Feb 2008 15:37:00 +00002008-02-06T08:38:57.796-07:00Electronic Press Releases (e-PR) - e-PR is an excellent way to promote your website on the internet. It spreads the word about what your site has to offer, locally and nationally, while expanding your link popularity at an almost viral rate. It's also the most cost effective means of growing your link popularity. Here's how it works: Page1 Solutions e-PR program initially sets up your campaign http://www.lasikwebmarketing.com/2008/02/e-pr-campaign-success-through.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-2067687253901495966Wed, 30 Jan 2008 20:44:00 +00002008-01-30T13:45:54.488-07:00How often do you think about where you are looking? It isn’t common for a person to analyze the exact spot they are looking at, instead our brains are meant to decipher the information we receive instantaneously into practical thoughts. Very few people think about why they are looking at a particular object. Why did your eye focus on that big red text? Why did that image direct your attention to http://www.lasikwebmarketing.com/2008/01/look-before-you-leap.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-190764587241076575Wed, 23 Jan 2008 22:26:00 +00002008-01-23T15:27:55.678-07:00Your LASIK website often is your first opportunity to develop credibility with prospective LASIK patients. And since they will likely spend more time viewing your website than any other marketing message you create, it is also your greatest opportunity to establish a rapport with them, as they voyeuristically examine you and your practice from a distance. Unfortunately, most websites, http://www.lasikwebmarketing.com/2008/01/start-building-rapport-with-your.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-1502838940689257853Fri, 18 Jan 2008 20:15:00 +00002008-01-18T13:17:13.213-07:00The importance of having solid statistical information can never be underestimated when facing tough decisions. Do you have solid statistical information to support decision-making for your LASIK web marketing strategy? If the answer to this question is no, then maybe you should consider adding stats-tracking software to your web-marketing arsenal. There are an abundance of stats-tracking http://www.lasikwebmarketing.com/2008/01/advantages-of-stats-tracking-software.htmlnoreply@blogger.com (JessicaE)0tag:blogger.com,1999:blog-7555550068926176458.post-5412500613497197783Thu, 10 Jan 2008 18:43:00 +00002008-01-10T11:44:40.623-07:00I was watching television with my daughter Stephanie recently and we were talking about marketing slogans, specifically Subway’s “Think Fresh” campaign. It occurred to me that what consumers want in their meals (“lots of visibly fresh ingredients”) is the same thing they want in their information when researching on the web. Equally important, this is also what the search engines (specifically, http://www.lasikwebmarketing.com/2008/01/think-fresh-content.htmlnoreply@blogger.com (JessicaE)0