Google Local

Ok, so you've seen the Google Maps/Local listings on many searches. You've probably noticed a similar local listing section on Yahoo searches as well.

One thing to consider is:
How much do consumers use the local listing section? I have not found any accurate data at this time, since Google likely keeps that type of data under lock and key.

However, one thing to keep in mind, Google has been using maps/local listings for some time now and the frequency that they appear seems to have increased when search phrases include local keywords.

Google has always taken a subtle approach to get its users to acclimate everyone to it's interface and I would bet the farm that the local listings is an important part of Google's strategy in securing user loyalty. Why else would they take up the most valuable real estate on your screen (upper left hand) and give the only visual/graphic magnet (the map) so much attention?

The fact is, Google Maps/Local is a big part of the search engines increasing ability to replace Yellow Pages, and will play a growing role in the sport of search marketing.