Secret/Mystery Shopping

Like going to the doctor to get your regular physical check up, ophthalmology practices, particularly heavy refractive surgery practices, should mystery/secret shop.

Not only can you identify weak areas that may need improvement, you also build strength in your team and systems. Whether the exchange is really good, or really bad, there is a tangible benefit in regularly taking the pulse of your business.

A check up also probably even more important during times of stress. In the case of your business/practice, that means tough economic times. You may find that the solution to the budget issue isn't always about cutting expenses, but improving your revenue by improving your conversion percentage.

Occassionally, we will secret shop, or mystery shop our clients to give them input on their intake and sales follow up, but also to get feedback on our business too.

Interstingly enough, we even had one Oklahoma City LASIK client indicate that she was pretty sure we just mystery shopped her. She wasn't put off, but those things may happen on occassion. But, don't let them keep you from continually seeking insight.