Blogging for LASIK

Blogging is a great way to enhance your LASIK website. It can impact your search engine positioning, boost your credibility and help establish the surgeons in your practice as industry experts. Initially, it may seem daunting, but it is a very simple practice and a great resource for your existing and future patients. There are definitely a few things to remember, though:

• Always keep your audience in mind. They probably don’t understand most LASIK jargon, and will feel relieved if they can read the blog posting without a dictionary. They are searching for basic information, (i.e. what to expect after their LASIK procedure, potential risks/side effects, etc.).

• Don’t make your entries too long. A blog posting should short (think no longer than 300 words). Anything longer than that can easily be broken into a series of entries. Late adopters are patient and careful about their research, so don’t feel rushed to fit all the information in at once.

• Include graphics and photos if they’ll help convey your message, but keep in mind that some LASIK images may be too graphic for a potential patient. What is routine for you, may be disturbing or scary for your patient.

• Don’t make it harder than it is! Blogging may take some getting used to, but it won’t take long to adjust to the style and format. (Look at it this way—if you can give sight to the blind, you can blog.)

And last but not least…

• USE YOUR SPELL CHECK. The best way to lose your reader is to have basic spelling errors.

Other than that—have fun and happy blogging!

Feel free to view a sample: http://www.oceancountyeye.com/blog.php