LASIK Web Marketing

A LASIK Web Marketing guide for Visx Users - Developed, Maintained and Updated by Page 1 Solutions.

Wednesday, June 17, 2009

3D Video - Website Tour Guides


Today, video has become almost a must when building or updating your website. Consumers are almost beginning to consume as much video online as they do text.

And technology has caught up with video, as well. High-speed Internet connections have penetrated the majority of American markets (even most smaller, rural markets). Also, the manner in which videos are produced and created, particularly using flash, has reduced file sizes and load up times.

What kind of video should you produce?
Most ophthalmology practices are familiar with interview style video that includes the doctor, patients and staff. But some practices don't want to incur the cost, time or the stress of getting themselves and their patients in front of the camera. One alternative that many website marketers are not able to adequately provide is 3D video (or sometimes referred to as borderless video) using a professional spokesperson or website tour guide.

Why Use A Website Tour Guide
Getting visitors to target destination pages is a fundamental objective for your website. Getting them to take the action you want them to (printing pages, requesting information, scheduling a consultation, calling your office, email questions, etc.) is the ultimate goal. Video, used correctly, can be a compelling element that guides visitor and gets them to do what you want them to. In the end, it's all about converting visitors into working leads and prospects.

Why Don't More Website Marketing Firms Use Tour Guides?
The biggest reason is finding effective talent that projects the right image for your practice. This can be extremely time consuming and come with a big price tag.

Your Video Solution
Page 1 Solutions 3D Video Production. Page 1 has access to over 150 different professional spokesmodels and can produce high-quality video production quickly and affordably. View video samples of credible spokesmodels.

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