Revised: ASCRS & AAO LASIK advertising policy

I though we posted information on this, but may have overlooked it.

Last October, The American Academy of Ophthalmology (AAO) and the American Society of Cataract and Refractive Surgery (ASCRS) updated their joint policy regarding LASIK advertising.

These guidelines are intended to help surgeons and administrators provide consumers with more truthful, as well as informative advertising regarding LASIK. It also provides surgeon no only with ethical obligations, but legal ones as well.

This includes what is presented and promoted on your LASIK website or LASIK sections of your website.

Some of the issues that are addressed are The Federal Trade Commission Act, The Federal Food, Drug and Cosmetic Act, the use of testimonials in advertisements, including expert endorsements. It also contains examples of good and bad claims regarding safety and efficacy.

The complete policy statement can be accessed on the ASCRS website.



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