Marketing During the Recession

Low myopes have become increasingly more cautious about who they trust with their eyes and their money. With the recession in full-swing, people are putting more confidence into social networking sites to get information and recommendations for ophthalmologists.

Your practice would no doubt benefit from incorporating social media marketing into your current web marketing strategy. Creating and maintaining profiles on various social networking sites such as Facebook, LinkedIn, and DoctorsNLawyers will provide your past patients the opportunity to rave about the exceptional results you gave them—potentially attracting future patients to your practice. Blogging is a sure-fire way to establish yourself as an industry expert. And all of this can be done in less than an hour a day.

Essentially, social media provides a powerful and affordable marketing tool. And while LASIK candidates may not be able to see great, they know exactly where to look. Will they find you?