Link Building

The major search engines today rely on incoming links as a major part of their algorithms in determining the credibility and ranking of websites in the free search results. Accordingly, it is essential for you to develop as many incoming links as possible. Following are a few things you should do:

• Make sure all of your listings with professional societies include a link to your website.
  
  
• The same applies to all other organizations to which you belong - make sure they list your website and link to it when listing you as a member.
  
  
• Try to get an acknowledgement on the websites of the charities that you contribute to. Each charity should acknowledge your contribution and if they have a website, ask them to acknowledge your contribution and link to it.
  
  
• There are hundreds of directories on the Internet. You should try to get your website listed in as many of them as possible. Many directories are general directories with many categories of website listings. Your website might be able to be listed in the LASIK surgeon area or in the section for your city or state. There are also some directories out there that offer free listings. Make sure you are listed in these. Again, each listing should link back to your website.
  
  
• Another suggestion is reciprocal linking. This can be taken to an extreme, but a basic approach would be to exchange links with your friends – surgeons or doctors in other areas - and vendors or colleagues in your own community.

Some listings are better than others. However, with the exception of link farms, it is almost always a good idea to try to get as many links to your website as possible.

If you need help with link building, you should call a website marketing firm that specializes in LASIK websites - Page 1 Solutions fits the bill.

Dan Goldstein
Page 1 Solutions