How Long Does It Take To Get Good Search Engine Results?

The answer is - it varies.

Each search engine is different. And the answer varies on a case-by-case basis, so we can only speak in generalities. Of the major search engines - Google, Yahoo and MSN -Yahoo and MSN tend to index new sites a lot faster than Google, but that is not always the case. On the other hand, if you add a well-optimized page (say for a new type of procedure or service) to a website that is already performing well, Google is often quick to find it. This is particularly true if your LASIK website makes regular updates and Google is on alert for them. It is even truer if the case is a topical news item - like a newly recalled contact solution or major LASIK technology breakthrough. In those situations, Google seems to go out and look for new material on the subject.

If you have a type of procedure or technology that you want to promote aggressively, the solution usually is an aggressive pay per click ("PPC") campaign on Google, Yahoo and MSN. With PPC you have much more control over where your listing shows up. In that case, it is always best to be one of the top two listings (top three may work also), so your listing appears above the natural listings.

Dan Goldstein
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