The Importance of Paying Attention:

In the movie True Stories, David Byrne from the Talking Heads plays himself exploring the eccentricities of a fictions small town in middle Texas. At the beginning of the movie Byrne says that it is exciting to get or go someplace new. But after a while, he says, the newness fades and the intricate details die away. People stop noticing all the things that made it exciting in the first place. Individuals get used to it and it just becomes part of the big picture.

What does this have to do with websites? It has everything to do with websites. It can be a very exciting to participate in web marketing and Search Engine Optimization. But after a while of receiving results, a lot of businesses forget about the details. SEO or web marketing just becomes “something they do.” Many individuals just glance at their results while some ignore them all together.

This month, I received a call from a client who was comparing his results from last month and the month before. By doing this, he noticed that his LASIK website’s first page listings were down slightly. It was really refreshing to have a person be concerned for the welfare of his web marketing. “I want to know how this drop is going to affect us,” he said. I was glad he asked.

I made several recommendations based not only on the number of Page 1 listings he had, but also on his web traffic reports. His average user time on his site was down. We took a thorough look at the site and decided to update some of the older pages. By adding new, fresh content, I can bet that his Page 1 listings are going to rise along with his average user time.

This success story was brought to you today by: “The Importance of Paying Attention.” If this client hadn’t reviewed his reports every month, he may not have noticed the drop and there may have been a continuous downward spiral.

It is just as key to pay attention to the results of marketing efforts as it is to market in the first place. If no one is paying attention, how does anyone know it is working? And if it is working, why not try to make it work better?

Noël Otten
Account Manager
Page 1 Solutions