The e-PR Campaign- Success Through Visibility

Electronic Press Releases (e-PR) - e-PR is an excellent way to promote your website on the internet. It spreads the word about what your site has to offer, locally and nationally, while expanding your link popularity at an almost viral rate. It's also the most cost effective means of growing your link popularity. Here's how it works:

Page1 Solutions e-PR program initially sets up your campaign by finding websites that will likely be interested in publishing your articles and press releases. We use this comprehensive list of online publishers to reference when it comes time to make a submission for you.

Select an article. Each submission will require an article that is pertinent to your practice’s website. The article can be something that you have had for some time, something that you've just written, or you can have us write the article.

Submit the article. Our e-PR specialist will optimize the article prior to submission. She will also plant links within the article's text. Once this prep work is done she will submit the article to your strategic online publishing list.

Track results together. By monitoring web traffic reports and incoming leads, you can see a growth in both the aforementioned areas. We can help interpret your results accordingly and monitor your success.

Continue the Process. It's important that you understand that e-PR isn't a one-shot deal. It's an ongoing campaign to grow your link popularity, which in turn helps your website visibility. Each article will have a peak performance, but after it reaches its peak, the links from the online publishers begin to fall off as the article is supplemented by new articles from other sources. For this reason, it's necessary to publish an article at least once a quarter and optimal results can be generated from campaigns that submit an article every month.

This comprehensive strategy, which will increase your exposure on the World Wide Web and boost your ranking on the search engines will aid in the process of growing your website's link popularity. Link popularity is how Google and other search engines measure your website's reputation and credibility. They assume that if another website is linking to your site, then your site must have something good to offer.

Noël Otten
Account Manager
Page 1 Solutions