Mini Contact Forms

Web users are a fickle bunch. We all have been there. We search for a LASIK web site, go to the first one, click around to a couple of pages, and then on to the next site. Usually if a visitor to practice’s web site doesn’t find what they want within two clicks they’re done. Users don’t want to click around, they want to find their information fast. On the same token, if they are willing to reach out to you, say getting in contact with you through an online contact form, they are more likely to fill out a form that is on the page they are on rather than one that is one or two clicks away.

Here at Page 1, we call these instant contact forms “Mini Contact Forms”. The idea is to create a personal touch and an easy way of getting in contact with the practice. These contact forms are placed on every page in a similar location throughout the website. Often times we like to put calls to action such as “Just Ask Jami”, “Schedule a Free Consultation”, or “Ask Dr. Lewis”. We have seen great results from these mini contact forms and we try to employ them in almost all of our LASIK practice websites.

Recently we had a client who had asked us to take down their mini contact form in favor of a call to action to a new practice area. Before we took down their mini contact form they were averaging 30 emails a day through their website. The same day we replaced their mini contact form with the call to action, they saw their emails drop to almost nothing. Within a couple of weeks they had received almost no emails through their website and asked us to put the mini contact form back on the site. They immediately saw their emails jump back to an average of 30 a day.

We had always been touting the value of a mini contact form from the perspective of ease of use and accessibility. As a firm, we generally thought that the faster a visitor has access to a practice, the more results the practice will see. It turns out we were right on the money.