Get a "Virtual Counselor" to convert more leads

Web Marketing is more than just getting lots of traffic. It is also critical to convert website leads into new clients. Some ophthalmology practices have invested in telephone intake (hiring the right people, training them and developing protocols and resources) to ensure they succeed, but have done nothing to ensure the same success in their email leads.

Consider the following:

• McGraw Hill Sales Statistical Studies indicate that about 96% of all sales happen after 5.6 exposures to information.
• Internet researchers, particularly those conducting medical-related searches, are hungry for information.
• There is a sometimes a small window of time and opportunity when consumers research LASIK services and are in the market for a surgeon.
• The majority of website-based leads come in the form of emails, rather than phone calls.

What does all of this mean?

It means that you only have a concentrated period of time to do multiple follow-up with email-based leads if you want to convert more of them into patients. If you only rely on one superficial, follow-up email you may be losing more than 90% of potential business!

Why? Because most consumers don't buy or engage in anything when they first hear about it and the Web allows them to be "in the market," yet remain somewhat anonymous or voyeuristic. They want to hear and see more before taking the next step.

Some suggestions to improve your practice’s ability to convert more website leads into patients:

• Secret shop your practice’s website and your biggest competitors' to see how you compare. Don't make the mistake of assuming you are the only website a prospect visits or contacts.
• Develop more strategic follow-up emails that do more than just tell them to call you. Superficial, text-only responses that don't offer something new, or provide web-friendly "next step" actions, fail to keep potential patients moving down the decision-making path that leads to your front door.
• Implement Virtual Counselor, an online database that captures all website leads and automatically follows up each one individually with strategic emails. After your initial efforts to convert an email lead, Virtual Counselor takes over and keeps you in front of each prospect during this crucial window of time, without burdening you or your staff.

Talk to your Page 1 account manager to learn more.

Bill Fukui
Page 1 Solutions