Choosing colors for your website

Colors can have a strong effect on your website visitors. A wrong color or the wrong mix of colors can impact how people view your site and navigate through it. On the other hand the right set of colors can effectively push a potential patient through a website to your intended goal.

Color is all around us and our subconscious emotions and reactions to them are worth noting. For instance bright colors tend to stir us up where softer colors tend to relax us.

When it comes to picking colors for your new website, logo or branding campaign, there are no definitive rules. Different things work for different people. They key is to identify what emotions you want evoked from a visitor due to the color you choose. In addition, depending on age, sex and cultural background, people will be attracted to varying colors. Traditionally, men look for strong, bold colors whereas women like to be surrounded by softer, pastel colors.

A good rule of thumb is to keep the number of colors on your site to a minimum, between 2-4, with one of those colors only used as an accent color. The accent color of your choosing should contrast with the rest of the site and drive the user’s eyes to a specific section of your site. A talented designer will incorporate all of the colors, including the contrasting element, and visual flow of the site to further drive your visitor’s eyes.

Below is a list of how colors can affect us in different ways:

Red - Passion, power, strength, attention-getting. Red is often a good choice for call to action items. Red can also invoke excitement, cheerfulness and warmth. The downside of red for surgeons is that it evokes the image of blood – something we definitely don’t want LASIK patients to think about.

Blue - Confidence, truth, and professionalism. It can also invoke dependability, patience, cooperation, understanding, and loyalty. It is often associated with intelligence, trust and reassurance.

Green - Wealth, money, prosperity, health, nature, hope and growth. It can also come across as fresh and soothing.

Yellow - Purity and joy. Yellow, a warm color often represents sunshine, energy and happiness.

Black - Authority, committed, classy, elegance, serious, and sophistication.

White - Purity, perfection, fresh, and cleanliness.

The right set of colors can be very effective in driving your visitors and getting the results you want from your LASIK website.

Aaron Gerblich
Account Manager
Page1Solutions