Using a Blog to increase SEO results

Using a blog to augment your search engine positioning results is a great way of focusing on specific keywords – like LASEK, epiLASIK, or crystalens - and growing your ophthalmology practice’s website into an informational source for users and a powerhouse on the search engines. Many times blog writers will not focus their attention on creating articles that focus on what the blog should be about. Blogs should be an avenue for you to talk about exciting new ophthalmic procedures, technology and your services to your patients and potential patients.

The question always arises “What should I write a weekly article about?” Well, look at how your website is doing on the search engines. If there is a specific term or phrase that you’re not showing up for, start writing articles focused on that term. Spend a month writing weekly articles on that specific topic. After the month is over, try a different area of practice. You should start seeing results percolate up. This will be due to the increased content on your site and because the articles are specific to what you and your practice offers.

Aaron Gerblich
Account Manager
Page1Solutions