Creating Effective Email Campaigns

Many times clients will setup email campaigns thinking that they can produce results by sending out a monthly solicitation to a list of potential leads. As we all know, SPAM is aggravating and many times these emails are viewed as SPAM. It’s often times hard for a practice to accept this, but the fact is, that unless you are providing useful information you’re no better than the Viagra resellers.

So how do you re-purpose your email campaign? The simplest way is to consider changing the overall delivery. Instead of considering it as an advertisement, start thinking of it as a newsletter or a method to deliver information to your list of potential LASIK patients. Consider tying your website into the email campaign and promoting the two. This sort of campaign would start bringing repeat visitors to your LASIK website and create an information source for potential LASIK patients. A simple way of doing this is by adding a blog to your site. Blogs are simple and allow anyone in the organization (who you permit) to access your site and post articles. If you married the email campaign with your website you could promote your site more effectively through your emails. People will in turn value the information and view your emails less as a solicitation, or intrusion, and more as an informational source, or at least a gateway to one.

This type of viral advertising benefits not only your email solicitations but in turn the overall effectiveness of your website.

Aaron Gerblich
Account Manager
Page1Solutions