SEO Misconceptions

Our newest search engine optimization specialist recently commented on what he learned from our staff and research materials that we gave him. Here is a little tidbit from someone who came to us with "previous SEO experience" -

"As far as what I've learned so far, I'd say the biggest SEO misconception[s] I had before this week revolved around how Google regards links. I've gotten straightened out on the following ideas:

- reciprocal links are far less valuable than one-way links- the older the link, the more weight it carries- a few inbound links from authoritative sites are more valuable than dozens of links from less-important sites- Google prefers to find pages on its own from outside links rather than from direct submission- inbound link count should increase gradually so it appears natural to Google."

Good advice for anybody who wants to get better search engine results on Google. Visit this page for more information about link popularity.

Dan Goldstein
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