Google Moves the Position of Adwords Ads

Google has decided to try out a test and will begin to move the position of the sponsored ads at the top of the screen, in the blue, to the right side of the screen. This is dependant on the behavior of the user. This happens when a user performs multiple searches and does not click on an ad. Google comes to the rationale that the user does not want to see the ads and by moving the ad, lowers the chances of a poor prospect clicking the ad. The user will have to clear their cookies to go back to a normal viewing of the results.

So if you are checking up on your keywords and start to see your ads moving to the right hand side of the screen, it is because Google thinks that you are not interested in those ads. If you want to get around this and still check your ads without having to constantly clear your cookies, using Google's ad preview tool (www.google.com/adpreview) can help you accomplish this. This will show you the position of your ads without affecting the impressions, or the amount of times your ad is shown. This will keep your ads more relevant and at a better ranking.

Alex Juel
SEO Specialist
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