Website Marketing for Ophthalmologists
With so many LASIK practices today focused on getting business from the web, actually generating leads and converting them into new patients is getting harder and harder. Our blog will focus on all the things you need to do to turn your practice’s website into a patient generating machine. Each post will focus on a different aspect of website marketing and will try to flesh it out for you in easy to understand terms.
The subjects covered will include:
- Writing your practice’s website
- Designing your practice’s web site
- Programming your practice’s website so it performs on the search engines
- Optimizing your website for the search engines
- Registering your web site on the directories and search engines
- Developing a link optimization strategy
- Tracking your search engine results
- Converting visitors into prospective clients
- Converting email leads into clients
- And much more.
Please feel free to submit questions about your practice’s website. We'll be happy to address them.
Dan Goldstein
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