Blog Fodder is Everywhere

Some of my clients who have rightly decided to add a blog to their LASIK websites find that creating a blog post entry once per week is a bit more challenging than they thought it might be. They see the value in doing it, but posting to their blog ends up at the bottom of a lengthy to-do list.

First of all, I recommend that you bump it up toward the top of your to-do list. Blogging is a really fast and easy way to promote your website, so give it the attention that it deserves. After all, if it brings more clients in the door, isn't it a worthwhile investment?

Next, eliminate every excuse - including, "I don't know what to write about." Writing topics are everywhere. Did you notice someone at dinner with fumbling with their glasses or contact lenses? Blog about it. Be mindful of possible blog ideas when you watch the news. You can also quickly browse some of the news websites out there such as CNN.com, Google News, and your local newspaper's website. These sources frequently feature stories that you can use to create blog posts. Simply mention the news item, possibly including a synopsis of the story, and offer your opinion as an LASIK surgeon. If you found the story online, you can link to the page where you found it. It's also helpful to link to any relevant pages of your site. So, when commenting on the latest Bausch and Lomb recall, you could link to a specific page in your website.

You can also blog about the things going on in your community and about office activities. Blog about the office holiday party, a birthday, a retirement; anything's fair game. These kinds of posts show visitors to your site that you're human and that you care about what goes on at your office enough to post it on your site. This illustrates caring and dedication.

Remember, your blog entries don't need to be long, although more content does provide more for the search engines to spider. The important thing is that you blog often: at least once per week.

Jonathan Fashbaugh
Page 1 Solutions