LASIK Blogs from Ophthalmologists Across the United States

There have been a lot of great blogs coming from the world of ophthalmology lately. Here are a few of our favorites from LASIK surgeons across the U.S.!

• How Long do the Results of LASIK Eye Surgery Last? by the Laser Eye Center of Silicon Valley with offices throughout California. Gary Kawesch answers this common question on the Laser Eye Center's blog!
• Testimonial - Awesome Vision After LASIK by Cherry Creek Eye Physicians and Surgeons, P.C. in Denver, Colorado. Thanks to LASIK, this patient's skiing has improved dramatically!
• Understanding the Implantable Contact Lens Procedure in San Diego by Clearview Eye and Laser Medical Center in San Diego, California. What is an IOL? How can it be used to correct poor vision? This blog entry answers all your questions!

LASIK Tweeters Worth Following

Looking for some great ophthalmology resources on Twitter? The following is a short list of my favorite Tweeters in the industry:

@ TheLASIKDoc: With over 4,000 followers, this New Jersey refractive surgeon shares great information on marketing, social media and more.

@AAO-ophth: The official Twitter feed of the Academy of Ophthalmology (AAO).

@ASOAtweets: Tweets from The American Society for Ophthalmic Administrators focus on the business aspects of ophthalmology.

@ArchOphthalmol: The Archives of Ophthalmology (a peer-reviewed journal published by the AMA) is new to the Twitter scene, but will likely provide interesting updates and news.

@OTEurope: Ophthalmology Times Europe magazine tweets about the latest news and provides many useful links.

And last but not least...

@LASIK_Web_Mktg: Yes, this is us, but we like to think that we share valuable web marketing information, as well as industry news, to our followers!

I hope you find the above as useful as I do. And if you think I missed one, leave a comment or DM me and I’ll be sure to add it to the list!

Happy holidays!

LASIK Blogging at its Finest - News From Ophthalmology

It takes time and dedication to write a sophisticated, meaningful blog for your practice, but there are numerous rewards for doing so. Your readers will know what kind of practice you are, how well researched your staff is, what services you provide, etc. Here are some great example blog entries from some of our favorite ophthalmologists!

• LASIK Eye Surgery and Eye Health by Laser Eye Center of Silicon Valley in San Jose, California. This blog entry discusses the risks and benefits of LASIK eye surgery, the most common procedure of this office.
• Pediatric Ophthalmology by Gailey Eye Clinic in Bloomington, Illinois. Have you ever wondered if ophthalmology could help improve the vision of small children? If eye diseases are detected early in children, ophthalmology could help pave the way for good vision as an adult.
• LASIK Testimonial from Sacramento by Griffin & Reed Eyecare in Sacramento, California. Using a blog as a place to post testimonials is a great way to update your site with content while providing readers with valuable information about your clinic!
• LASIK and Travel by Carter Eye Center in Dallas, Texas. Everyone's thinking about travel around the holidays, but what if you want to have LASIK? There are some things you should know before you plan on having LASIK around the holidays.
• The Perfect San Diego Holiday Gift - The Gift of Sight by Clearview Eye and Laser Medical Center in San Diego, California. LASIK can be an amazing Christmas present for your relatives and loved ones! Here's some things to know about giving LASIK as a gift for Christmas.

Great Posts in Recent LASIK Blogs!

There have been a lot of great blog entries written about LASIK and other eyecare related topics in the past week! Here are some of our favorites.

• iLASIK Revolutionizes LASIK in LaJolla by Clearview Eye and Laser Medical Center in San Deigo, California. Learn about the new LASIK innovation that could change your vision correction procedure!
• LASIK Testimonial From Rocklin, CA by Griffin & Reed Eyecare in Sacramento, California. Another great testimonial about LASIK from a California-based patient!
• Crystalens: Advanced Technology Leads the Way by Bellevue LASIK & Cornea in Seattle, Washington. Learn more about this up-and-coming IOL that can replaced damaged corneas!
• How do You Choose a LASIK Surgeon? by Hummel Eye Associates in Oklahoma City, Oklahoma. It is a time-and-again raised question, this time answered by an Oklahoma-based ophthalmologist.
• Questions About Latisse by Laser Eye Center of Silicon Valley in Sacramento, California. Many women across the country are dying to hear more about this innovative method for growing thicker, lusher lashes.

LASIK Experts - How to Boost Your Local Listings!

A local listing is very important to any business looking to make a strong presence on the world wide web. There are lots of different things you can do to enhance your listing to make it even more prominent than your competitors' listings! Here we'll demonstrate, using a few different LASIK offices, some basic things you can do to make sure you have a strong local presence.

1. Have a great Google local listing. With Google being the most prominent search engine, having a strong Google local listing is like taking the first step by putting your best foot forward. There are different things about your listing that you can customize to make it the best. Dr. Khanna, of the Khanna Institute of LASIK and Refractive Surgery, has done a great job of including details such as images, videos, relevant categories, and a detailed description.
   
   
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2. Add your local listing to other great local sites! Once you've gotten your Google Local listing set up, start building your listing by adding your business to other great local sites like YellowPages.com, CitySearch.com, Yelp.com, and GetFave.com. In addition to their listing on SuperPages.com, Katzen Eye Group also found listings specific to their field on Vitals.com and RateMDs.com! These specific listings are really helpful, because it shows search engines like Google that you are more relevant to medical terms like LASIK and laser eye surgery.
   
   
3. Get your address listed on sites that are local and/or relevant to your practice. All that search engines need to see on a website to identify you to their local listing is an address. That means that if they see your address on a friend's website, they'll recognize it and add that reference under the "Web Pages" section of your local listing. Sending out online press releases or doing guest blog entries with your address is a great way to spread your address! Here are some great listings that Hummel Eye Center got just by adding their address!

• The LASIK Directory - LASIK Surgeons in Oklahoma
• OmniMedicalSearch.com - Oklahoma Listings
• Wellness.com - Ophthalmologists in Oklahoma
• Visx.com - LASIK Resources

Great Posts in Recent LASIK Blogs!

There have been some great topics coming out of the ophthalmology world lately. Here are some of our favorite recent blog entries from LASIK and vision correction surgeons across the nation!

• Healthy Thanksgiving Foods for Your Eyes by Clearview Eye and Laser Medical Center in San Diego, California. Those thanksgiving leftovers might have more value than you thought! Learn which ones are the healthiest for your eyes and why.
• Patient Testimonial - Wendy S. by Griffin & Reed Eye Care in Sacramento, California. We love to see it when LASIK centers get great reviews. Here's a new one for this center from a woman whose entire family loves Griffin & Reed!
• What is LASEK? by Carter Eye Center in Dallas, Texas. This is a time-and-again asked question for ophthalmologists. Learn all about this LASIK alternative and how it might be the perfect fit for your vision needs!
• Diabetic Retinopathy by Gailey Eye Clinic in Bloomington, Illinois. Diabetic retinopathy is a condition that effects the ability of the eye to see through the retina. If you are a diabetic, you will definitely want to read this article!
• Latisse by Laser Eye Center of Silicon Valley in San Francisco, California. Latisse is an easy to use treatment by Allergan that may help you grow longer, fuller eyelashes!

Social Media Campaigns for LASIK Surgeons

Building a social media campaign is a great way to build your brand and connect with your customers in a very real and intimate way. For LASIK surgeons, a social media campaign can be a great way to explore your market, uncover demands and showcase your successes! Here are a few LASIK surgeons that have developed a very effective social media campaign of their own.

NEI Vision

• Facebook - NEI Vision's Fan Page on Facebook is perfectly targeted to really promote their abilities. They include great promotions and information on financing, as well as customer testimonials. This makes them seem very financially understanding and flexible to the public.
• Twitter - NEI Vision's Twitter account allows them to communicate quickly and easily with the public, so they can answer any questions on their discounts or financing.
• Blogger - NEI Vision's blog on Blogger is a great way for them to write more detailed information for the public on any topic. A blog is a great way for the staff of a LASIK clinic to really show their smarts to the public and talk about relevant, timely topics.

Doctors for Visual Freedom Laser Center

• Facebook - Visual Freedom's Fan Page on Facebook is full of great updates on what the center has been up to, what discounts they are currently offering. They do a great job of balancing this information with photos of the office and links to their website, allowing potential patients to really get a feel for what this center is like.
• Twitter - Visual Freedom's Twitter account allows you to communicate directly with Dr. Mark Golden, MD, from the vision correction center. On this account, he can post updates about the clinic, answer questions about LASIK, and help potential customers discover whether or not they truly need LASIK surgery.
• YouTube - Visual Freedom's YouTube channel is stocked with videos of real patients' experiences, allowing potential patients to "talk" to former patients! What a great way for someone to become familiar with Visual Freedom! Here you can watch TV and internet personality Carrie Milbank's LASIK experience:

Clearview Eye and Laser Medical Center

• Facebook - Clearview Eye's Fan Page on Facebook hosts a great array of patient stories and videos that really allows the reader to learn more about the center and their technologies.
• Blogger - Clearview Eye's Blog, powered by Blogger, allows them to keep up-to-date on the latest technologies and discuss the use of those technologies in their center. This helps to reassure potential patients that they are receiving only the most cutting-edge technology.
• YouTube - Clearview Eye's YouTube channel houses their patient testimonial and experience videos, which demonstrate to the viewer that getting vision correction at this procedure is an easy, relaxing experience! Here is a fun, recent video from the center: